Branding & Strategy
This process involves determining where you are right now, and where you want to be in 1, 3 and 5 years. Then we work with you to develop the right marketing strategy to get you from where you are to where you want to be.
We help you clarify your goals, clearly define your brand and target audience, and then we help you develop your story line for marketing purposes (the why). We also show you how to best use your creative expression, such as book, course, curriculum, music, film, etc. to build your brand and business.
We then introduce you to different types of sites designed to promote your book and launch/advance your business. We present you options that will best amplify your voice and build your business.
Our SEO marketing process is focused on growing visibility in organic (non-paid) search engine results. It encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.
Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective email marketing converts prospects into customers, and turns one-time buyers into loyal, raving fans.
Our email marketing service begin with developing a strategy, which will show you how to:
1. Build an email list of targeted customers.
2. Optimize your emails for the highest open rates and click-through rates (CTR).
3. Automate the process of nurturing your leads and turning prospects into customers.
In fact, we don’t just show you to how to do it. But we help you develop the process from start to finish, so that you can focus on what you do best.
Video marketing is highly attractive, versatile, and extremely shareable medium to reach your audience.
In fact, recent research found that online video is a 600% more effective marketing tool than print and direct mail combined. Other studies also show that 75 million people in the U.S. alone watch online videos every day.
So we have assembled an experienced video team to meet all your video promotional needs. From promo videos on a small budget to high quality videos, our team has produced hundreds of short promo videos. We have even produced films featured at film festivals, and several on our team are listed on IMDb – the world’s most popular and authoritative source for movie, TV and celebrity content.
When it comes to marketing, the single most important marketing tool is copywriting. It’s also the single strategy that most people (and companies) overlook, thinking it is only a small aspect of marketing that anyone with basic writing skills can do.
But in fact, it is the heart of marketing. Most internet millionaires know that more than their product, or almost anything else, it is their copywriting that has made them rich.
That’s why our copywriters are not only great writers – some with multiple books under their belt. But our copywriters are trained and experienced in creating content for websites, email campaigns, social media posts and the various other sites we offer.
Websites need to be tracked for optimal conversations. Goals might include sales, lead generation, viewing a specific page, or downloading a particular file.
Through our Audience Analytics’ approach, we will help you track the performance of all your web-pages. It will help you identify poorly performing pages with techniques such as funnel visualization, where visitors came from (referrers), how long they stayed on the website and their geographical position. It also provides more advanced features, including custom visitor segmentation.
To learn more about how we can provide you with accurate data analysis of your site, please contact us today.
Want to get your in-house teams trained on digital marketing? We’ll do the honors.
We introduce you to a marketing playbook that works for authors. We train you to think of your creative project as a business. We show you secrets about marketing that can take your creative projects to the next level.
WEBSITES: We build you high quality, secure and reliable website systems which increase your bottom line. Our focus is to create you a websites that is as simple as possible without being simplistic, a website that is user friendly, and designed to convert your visitors into customers.
These sites are designed for creatives who have a business or are starting a company, and want to use their creative expression such as book as a tool to promote the business. These sites involve multiple pages.
Some of the themes that we work with include: App, Blog, Business, eCommerce, Magazine, Multimedia, Personal, Portfolio, Tumblog.
SALES FUNNEL: We build your “take action sales funnels” as per the agreed strategy, using a unique and specialized platform specifically designed to help experts authors.
Our platform is a unique software, specifically designed for creatives. It includes website hosting, landing page, email autoresponder, split testing, automated webinar, membership site capability, instant opt-ins, one click upsells, conversion tracking, WordPress integration, international currency converter, easy 3rd party email integration, custom SEO, Meta and keywords, action score of customers, mobile responsive sites and emails, tracking, plus so much more.
MEDIA KIT: Once you have completed your book, a record, course, or even a blog, you need to create is a great online media kit. This is a page on your website or blog where you will want to send:
- Media producers (TV, radio, bloggers, podcasters and so on)
- Product reviewers
- Event planners
- Strategic Partners
- Super fans
This is a resource page designed to equip them with all the information they need to help you get the word out.
MEMBERSHIP SITES: Your website isn’t just a tool to promote your book, brand or business, but when carefully crafted becomes a business in itself. One of the best ways to increase your income (without working more hours for dollars) is to set up a membership platform.
A membership site becomes the hub of your online training, allows your fans to connect more, and gives you a community of “superfans” who will help you build a movement. When done well, it provides you an amazing source of recurring revenue for your business.
We can help you build an elegant, yet easy to use, membership site, using our software solution that turns any WordPress site into a fullblown membership site…complete with protected, members-only content, integrated payments, member management, and so much more.
AFFILIATE: Affiliate programs, also called associate programs, are arrangements in which you get people to promote your site on their site, social media or to their email list in exchange for a commission.
Our affiliate system uses unique software which makes tracking easy and automatic for both you and your affiliates. Features include:
1. Automatic sign up for affiliates
2. Unlimited earning potential
3. Reliable tracking
4. Customized campaigns
5. Promotional resources